The Data Sources that Should be part of every CRO Program

Understanding user-behavior is a cornerstone of Conversion Rate Optimization and knowing how to glean invaluable information about users is a must. There is no shortage of options when it comes to data sources. But what data sources should you focus on, and how does each one of these sources fit, into the bigger picture of […]
The 5 Essential Website Key Performance Indicators

It’s easy to lose track of which metrics really matter to your business, with many analytics platforms presenting a large variety of metrics that leave most people in a state of…
How to Use Digital Analytics to Improve Your Website

Digital Analytics is all about taking the guesswork out of optimization. Separating facts from opinions.
8 Important Google Analytics Reports

Google Analytics is probably one of the most widely implemented tools across the entire digital landscape