Understanding user-behavior is a cornerstone of Conversion Rate Optimization and knowing how to glean invaluable information about users is a must. There is no shortage of options when it comes to data sources. But what data sources should you focus on, and how does each one of these sources fit, into the bigger picture of […]
It’s easy to lose track of which metrics really matter to your business, with many analytics platforms presenting a large variety of metrics that leave most people in a state of…
Digital Analytics is all about taking the guesswork out of optimization. Separating facts from opinions.
Google Analytics is probably one of the most widely implemented tools across the entire digital landscape